The Inter-Atlanta United game is the most watched in US history because to the Messi effect

Soccer icon Lionel Messi made his Inter Miami debut in front of millions of spectators, making the match versus Atlanta United the most viewed match in American soccer history with 12.5 million people.

The match, which took place on July 22, generated a lot of buzz on social media.

According to the marketing firm Samy Alliance, 6,600 mentions have been recorded since Friday, July 21. The number increased to 26,000 mentions on the game day.

Leading Spanish-speaking nations that provided feedback on the network premiere included Argentina, Mexico, the United States, and Spain.

The topics of conversation that drew the most attention were Messi’s goal, which sparked a second discussion about the Argentinean’s total career goals, comparing him with other players, the player’s family being present at the game and the discussion surrounding his decision to play for Inter or leave them, and of course, the presence of celebrities at the game, including LeBron, David Beckham (the team’s owner) and his children, or Kim Kardashian

After the conversation generated on the different social platforms, Messi reached 480M followers on Instagram..