Ferrari increases its forecast after profits soar as more consumers customize their sports cars.
As more of its clients selected pricey «personalization» options for their new sports vehicles, Ferrari said on Wednesday that its second-quarter profit increased 33% from the same period last year.
Ferrari increased its forecast for the entire year in response to the results.
The business now projects 2023 revenue of roughly 5.8 billion euros ($6.4 billion) and earnings per share of 6.25 to 6.40 euros. The company had previously predicted that full-year revenue would be in the range of 5.7 billion euros and profit per share would be between 6.00 and 6.20 euros. It kept to its earlier forecast of an adjusted EBIT margin of over 26%.
Ferrari’s option lists have significantly expanded in recent years, giving consumers a wide range of options for paint colors, interior materials, and other features. These extra choices, which the Italian supercar manufacturer refers to as «personalizations,» can raise the cost of a new Ferrari by hundreds of thousands of dollars.
Ferrari’s earnings was 334 million euros, or 1.83 euros per share, up 33% from the same quarter a year earlier when it was 251 million euros, or 1.36 euros per share.
From the previous year, revenue increased 14% to 1.47 billion euros.
Ferrari shipped 3,392 vehicles in the second quarter, down slightly (1.8%, or 63 cars) from a year ago. The company said the decline was due to “geographic and mix allocation plans;” on a year-over-year basis, deliveries were up in Europe, slightly lower in China, and down by double digits in North and South America.