WWE and UFC’s parent company TKO Group launches trading on the New York Stock Exchange

In their first day of trading on the New York Stock Exchange on Tuesday, shares of TKO Group, the new company that houses WWE and UFC, began at $102 per share.

World Wrestling Entertainment Inc. and Endeavor Group Holdings Inc. have finalized their previously reported agreement. A $21.4 billion sports entertainment corporation is produced by combining WWE with the organization that manages Ultimate Fighting Championship.

The WWE and Endeavor stated that they will cross-promote to increase brand awareness and deepen penetration of their overlapping fan bases of more than 700 million UFC fans and 1.2 billion WWE fans worldwide in a presentation following the announcement of the merger in April.

A 51% controlling stake in the new business is held by Endeavor. 49% of WWE’s shares are held by current stockholders.

The ticker symbol for TKO Group Holdings Inc. on the NYSE is «TKO».