Just in time for the debut of «Taylor Swift: The Eras Tour,» Spotify has started selling merchandise through its mobile app

Following the introduction of Jam, a brand-new way to exchange music in real time with pals, Spotify has just unveiled Merch Hub. a location within the same mobile app where you can access the merchandise stores for your favorite musicians.

The music streaming service is converting each musician’s personal profile into a hub where fans can access the purchase of Taylor Swift t-shirts and other band-related merchandise as well as attend the premieres of their future songs and attend concerts.

The launch of this online store, Merch Hub, where you can buy everything from caps or t-shirts to vinyls of artists or bands, has been announced by Spotify on its website. The connection between this new place and the artists’ or bands’ own is what makes it intriguing. In other words, you may access Drake’s merchandise from the page if you are listening to his most recent single.

In addition to the Merch Club, artists’ personal pages, the playback view, and their albums or EPs all offer access to their stuff. This link will take you to Merch Club, and from another one, any musician or band can start selling their merchandise on Spotify. Christmas is quickly approaching, hence a special date was chosen for the platform’s commercial space deployment.