The PGA Tour will get a $3 billion investment from SSG Group, which will provide players equity involvement

The PGA Tour and Strategic Sports Group (SSG), a group of investors and owners of sports franchises, came to an agreement on Wednesday for the PGA Tour to invest up to $3 billion in the competition through PGA Tour Enterprises, a new business under PGA management in which the players will own stock.

The nearly 200 PGA Tour players will have access to $1.5 billion in shares in this brand, with the highest-ranked players in the world ranking having access to and a higher percentage of the shares than the lowest-ranked players. The PGA Tour itself said in a statement on Wednesday that SSG will focus through PGA Tour Enterprises on maximizing golf’s profit generation.

The PGA emphasized that this deal goes via the appropriate study procedures and permits «a co-investment of the Saudi Public Investment Fund in the future, subject to all necessary approvals».

But in the meanwhile, «players would collectively access more than $1.5 billion in shares» through this new organization, PGA Tour Enterprises, which would be bought in accordance with «career achievements, recent accomplishments, future participation and services, and PGA Tour membership.»