The billionaire owners will be competing in Super Bowl LVIII

It is now expected of Clark Hunt and the Kansas City Chiefs to win championships. The Chiefs will make their fourth trip to the largest stage in professional soccer in the last five years on Sunday when they take on the San Francisco 49ers in Super Bowl LVIII. In addition to the 1969 championship, Kansas City has won two Super Bowls and four AFC titles during their nearly legendary run. This weekend, they could win a third championship. Hunt is aware of how ephemeral success can be at this level, though.

There will be plenty for Hunt to be happy about, even if they don’t win another Vince Lombardi Trophy. His family is the 12th wealthiest family in the US with a combined estimated net worth of $24.8 billion, descended from oil tycoon H.L. Hunt. Because of its winning history and the fact that quarterback Patrick Mahomes, 28, is a true marketing sensation, the team has established itself as a top sports brand. The romance between tight end Travis Kelce and singer Taylor Swift, which has made a ton of Swifties into Chiefs and NFL fans, is adding to the glitz this season.

In the 1980s and 90s, San Francisco was the NFL’s dominant team. Legendary coach Bill Walsh, together with players like Joe Montana, Jerry Rice, Ronnie Lott, and, later, Steve Young, helped the team win a record five Super Bowls. It brought the squad to unprecedented heights of notoriety and distinction, yielding enormous profits for the team’s proprietors.

Shopping center magnate Edward DeBartolo Sr. paid $13 million to purchase the 49ers in 1977. According to Forbes, the team is currently the ninth most valuable franchise in the NFL, with a valuation of $6 billion, including debt. Although it isn’t the enormous return the Hunts have experienced, the 46,054% rise is still a respectable rate of return.

After DeBartolo passed away in 1994, the majority of his estimated $5.8 billion fortune is now owned by his daughter Denise DeBartolo York and her family. But with his brother Edward Jr. no longer playing for the 49ers, the last time the franchise won a Super Bowl was 29 years ago. According to Forbes estimations, the extended family is worth at least $9 billion when you add together their money, which is estimated to be $3.2 billion.

Whatever happens on Sunday at Allegiant Stadium in Las Vegas, these extremely affluent families will probably get even richer. The average NFL franchise’s value has increased by 14% to $5.1 billion in the past year. Those numbers should only rise more in light of the league’s expected debt limit increase and the lucrative new television contract.