Ferrari and HP reach a multi-year sponsorship deal for Ferrari’s Formula 1 team.
The world’s second-largest computer manufacturer, HP, has become the official title sponsor of the Ferrari team, including Formula One, after the two firms inked a multi-year collaboration agreement on Wednesday.
The firms said in a joint statement that the arrangement, of which no financial information was disclosed, calls for the HP emblem to be unveiled on Ferrari vehicles before to the Miami Grand Prix, which takes place from May 3–5. At that point, the team will start competing as Scuderia Ferrari HP.
The world’s second-largest computer manufacturer, HP, has become the official title sponsor of the Ferrari team, including Formula One, after the two firms inked a multi-year collaboration agreement on Wednesday.
The firms said in a joint statement that the arrangement, of which no financial information was disclosed, calls for the HP emblem to be unveiled on Ferrari vehicles before to the Miami Grand Prix, which takes place from May 3–5. At that point, the team will start competing as Scuderia Ferrari HP.