Oxxo will bet on the sale of advertising in its stores

Retina Media, a new omnichannel retail media platform that aims to link various businesses with Mexican customers, was unveiled by Oxxo and Digital FEMSA.

“Retina Media will build on a deep understanding of the consumer to deliver memorable and personalized omnichannel experiences, generating positive impact for advertisers and consumers,” Oxxo said.

Juan Restrepo, Director of Retail and Digital Media Services at Oxxo, gave a presentation at the launch event on how Retina Media would assist companies in connecting with millions of customers and help them locate what they need fast and effectively.

He said that Retina Media’s channels and the Spin Premia loyalty program would aid in better understanding consumer preferences, enabling companies to provide more alluring advertising experiences that support consumers at the critical in-store purchase moment.