Checo’s departure raises questions about impact for Red Bull in Mexico
The departure of Sergio “Checo” Pérez from Red Bull not only marks the end of a chapter in the Mexican driver’s career, but also raises questions about the commercial impact this decision could have on the Mexican market.
Since his arrival at Red Bull in 2021, “Checo” was key to ensuring good results on track and became a brand ambassador in the country.
His presence contributed to increasing Mexican interest in Formula 1, boosting ticket sales for the Mexican Grand Prix, as well as the consumption of Red Bull products.
According to Nielsen Sports statistics, Sergio’s popularity has surged by more than 40% since joining the squad, cementing Mexico’s position as one of the competition’s most important rising markets.
