Starbucks has announced many changes, including intentions to reduce some menu items

Starbucks announced several changes, including its plan to cut some items from the food and drink menu.

«We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company,» Starbucks chairman and CEO Brian Niccol said Tuesday. «We’re relying less on discounts to drive customer traffic and doing more to demonstrate our value.» Niccol did not say which food and drink items would be leaving.

Among other changes, the coffeehouse chain is no longer charging extra for nondairy milk, will reintroduce the coffee condiment bar and will provide ceramic mugs to customers who dine in-store.

These improvements are intended «to re-establish Starbucks as the community coffeehouse and improve the café experience,» he stated.

According to a Starbucks spokeswoman, clients who prefer to enjoy their beverage within the institution will receive it in a ceramic mug, glass, or clean personal cup. They can also get free refills of hot brewed or iced coffee, or hot or iced tea, during their visit.