Musk’s social network will announce its first yearly gain in advertising revenue since 2022
Elon Musk’s social network X is on track for its first year of ad revenue increase since the billionaire acquired it in 2022, according to Emarketer data released Wednesday.
Brands are returning to X as Musk’s influence grows in the Trump administration.
According to Emarketer, X’s advertising revenue in the United States is predicted to expand 17.5% to $1.31 billion by 2025, while global ad sales are expected to rise 16.5% to $2.26 billion.
Enberg said X has been successful in attracting small and medium-sized businesses, which the company has historically struggled with.
Social platforms including Meta and short-form video app TikTok are competing for a larger share of an advertising market that could be affected by U.S. tariffs and economic uncertainty.
