Lululemon falls owing to tariff uncertainties and lackluster demand
Lululemon shares fell 13% Friday after the sportswear maker gave pessimistic annual forecasts at a time when the broader apparel sector struggles with an environment of uneven consumer demand.
The company warned Thursday that consumers were spending less due to growing concerns about inflation and the economy.
Lululemon joins a list of retailers affected by the uncertainty surrounding U.S. President Donald Trump’s erratic tariff decisions, which have shaken already weak consumer confidence.
Lululemon has been losing market share to competitors like Alo Yoga and Vuori because it takes longer to reestablish its brand image despite introducing a diverse selection of new clothes.
