YouTube launches an economical version of Premium in Mexico

To stay one of the major streaming services in Mexico, YouTube announced the release of a new, inexpensive subscription tier called Premium Lite.

This new membership will allow users to enjoy “most videos” on the platform without ads. The company makes this disclaimer, as ads may still appear in music videos and Shorts.

YouTube Premium Lite, the company says, is designed for viewers looking for an ad-free experience while consuming gaming, comedy, cooking and learning content, among others.

It will be priced at 99 pesos per month, will be available starting today and will work on all devices, including phone, laptop and TV. The company explained that the service will be available nationwide in “the next few weeks”.

“The introduction of Premium Lite in Mexico,” the company said in a statement, ”demonstrates YouTube’s commitment to offering flexible options that accommodate diverse viewer preferences, allowing users to enjoy their favorite content from a broad catalog of creators and genres with fewer interruptions.