Baking company announces investment of $2 billion dollars over the next three years

José Manuel González, the CEO of Bimbo, declared that the company will invest over 2 billion dollars starting this year and concluding in 2028. This investment will benefit seven entities in the country and generate more than 2,000 direct jobs and over 10,800 indirect jobs.

Ximena Escobedo, who leads the Productive Development Unit, stated that the investment will benefit seven states: Baja California, Mérida in Yucatán, Mexico City, Nuevo León, Querétaro, Puebla, and the State of Mexico.

Bimbo, which marks 80 years of operations in Mexico, states that this investment aims to achieve three primary objectives: to enhance its capacity for production, technology, and development and innovation.

According to González, the investment will assist the company in maintaining its sustainable model,

which includes updating its fleet of electric delivery vehicles and producing eco-friendly packaging for its products.

The CEO of the company stressed that it will maintain collaboration with Mexican farmers, assuring that 97% of the ingredients in its products are sourced from national chains.