Salesforce announced that it will invest $1 billion in Mexico over the next five years

Salesforce announced on Wednesday that it will invest $1 billion in Mexico over the next five years to grow its operations and increase AI usage.

The company, which began operations in Mexico in 2006, stated that the investment will help establish a new office in Mexico City. As well as a Global Delivery Center to service consumers throughout the Americas.

“This billion-dollar investment is a commitment to Mexico as a key market for AI-driven growth,” said CEO Marc Benioff. Mexico is rapidly emerging as a hub for technology services, attracting investment from companies in the sector, especially in artificial intelligence, thanks to its proximity to the United States and its growing talent pool.

Last year, Microsoft stated that it will invest $1.3 billion over the next three years to establish cloud computing and AI infrastructure in Mexico.

Salesforce stated that Mexico is a growing market for the company, with clients such as Xcaret, Grupo Bafar, and FEMSA.

“This investment will not only create jobs and develop AI skills in Mexico, but will also position the country as a key consulting hub for Latin American markets in AI agents and more,” said Mexican Economy Secretary Marcelo Ebrard.

Last month, Salesforce forecast third-quarter revenue below Wall Street estimates and announced a $20 billion increase in its share buyback program.