Banorte invests 741 million pesos to expand its «Contact Center.»

Banorte invested 741 million pesos to expand its Roberto González Barrera Contact Center, El Visionario, in Monterrey. With the goal of growing its personnel and being a source of employment.

The first stone for the Center’s second phase was placed at the occasion by Grupo Financiero Banorte CEO Marcos Ramírez Miguel and board of directors chairman Carlos Hank González.

The Banorte Contact Center aims to maintain its mission of serving as a workplace and a catalyst for the professional development of local young university students.

“On this historic day, I have the great honor of joining you all in laying the cornerstone for the second phase of the Contact Center. A space that will become a place where thousands of young people can develop and get ahead,” said Hank González.

The number of workers in operational jobs will rise from 1,800 to 3,700 as the Center’s second phase is built.

Furthermore, the objective is to finish construction in 22 months.

At the moment, the Contact Center manages 45 million encounters with its clients through voice, chat, video conversations, social media, and email, offering guidance, assistance, and solutions.

The bank offers a variety of services for its customers, including account openings, PIN blocks, clarifications, and activations.

The banking business is strengthening its human-digital approach with this investment. It aims to achieve hyper-personalization in customer support by fusing cutting-edge technology with superior services.

Artificial Intelligence (AI) was used to read aloud a message left by Roberto González Barrera as he laid the first stone of the Center’s extension in 2010.