Banorte increase market share

According to its year-end financial report, GRUPO FINANCIERO BANORTE, which is directed by Marcos Ramírez and has Carlos Hank González as Chairman of the Board, increased its market share in deposits and all of its portfolios.

Payroll loans stand out at 21.1%, followed by mortgages at 19.9%, government loans at 30%, and savings at 13.8%. These outcomes are the consequence of its hyper-personalization strategy using sophisticated AI technologies, data analysis, risk models, and machine learning, as well as its banking in minutes.

The bank’s customer satisfaction and loyalty levels increased by 5.8 points, the customer turnover rate dropped by 64%, and the acceptance rate for its services and products alone increased 13-fold. It should also be noted that Mexico’s strongest bank insists on the importance of a human digital experience.

It invested 400 million pesos to open 27 branches around the nation in 2025, and by 2026, it plans to open 20 more branches with a comparable investment.