McDonald’s plans to create roughly 9,000 new locations and recruit 100 million new loyalty members by 2027
McDonald’s aims to increase capital investment through 2027 as it accelerates the building of new restaurants.As part of its effort to increase worldwide sales, the business also plans to attract 100 million members to its loyalty program.
By 2027, McDonald’s plans to create over 8,800 new restaurants and recruit 100 million new members to its loyalty program.
The goals are part of the fast-food corporation’s long-term strategy to increase sales throughout its already vast outlet network.
McDonald’s unveiled its new aims ahead of its investor day on Wednesday, hoping to persuade shareholders that customers’ appetites for Big Macs and McNuggets remain strong, despite Wall Street’s concerns about the economy and the danger presented by weight-loss medicines. More information on how the burger restaurant expects to maintain enticing customers, such as phasing in an enhanced version of its burger and doubling focus on chicken, is planned.
McDonald’s anticipates 4% net new restaurant growth in 2024. Adding increasing its presence will account for about 2% of systemwide revenue growth in constant currency next year.
McDonald’s ambitious expansion ambitions will necessitate more capital expenditure. The business forecasts $2.5 billion in capital expenditures in 2024, up from $2.2 billion to $2.4 billion in 2023. And for every year from 2025 through 2027, McDonald’s aims to boost its capital expenditures by $300 million to $500 million consecutively.
McDonald’s hopes to have 50,000 locations worldwide by 2027. As of September 30, the network had 41,198 locations globally. In instance, Starbucks announced in November that it plans to have 55,000 cafés worldwide by 2030, up from its current total of over 38,000.
