McDonald’s is attempting to launch a value lunch for $5

In order to counteract the increasingly difficult climate that customers are facing, McDonald’s is attempting to launch a discount meal in its American locations.

According to the sources, the $5 meal may consist of four items: fries, a drink, a McChicken or McDouble, and four pieces of chicken nuggets. Bloomberg News was the first to report about the value lunch.

The prospective new product is being offered at a time when low-income customers are starting to cut back on their purchases, especially from fast-food chains. According to statistics from Bank of America, mentions of low-income clients on firm earnings calls are at their best points in over two years. Executives at Wendy’s, Dave & Buster’s, McDonald’s, and Wendy’s have all mentioned the spending limitation.

McDonald’s just released its first-quarter results, which were mixed and included mild disappointment in U.S. same-store sales. Average checks increased as a result of higher pricing, however some customers withdrew due to the higher expenses.

According to a person familiar with the process, McDonald’s first proposal for the $5 value meal failed to overcome sufficient obstacles, and other specifics are currently being considered. According to a second source, Coca-Cola increased the amount of marketing money involved in order to sweeten the deal.