Meta’s Threads struggles to get traction after a strong start

Not nearly the same victory lap that Mark Zuckerberg was performing less than two months ago.

Despite an initial surge in signups and engagement rates, Meta’s X rival Threads is having trouble developing its own identity.

Companies that use data analytics claim that engagement is stagnating. Many influencers struggle to come up with posts. Additionally, those who once had sizable followings on text-based platforms like X, formerly known as Twitter, or others, have mostly lost interest.

According to a digital data and analytics business called Similarweb’s survey of Android users, the number of daily active users on Threads’ Android app peaked at 49.3 million in early July and dropped to 10.3 million within a month, a decline of about 80%. According to figures from mobile app intelligence company Apptopia for July, data for iOS and Google Play demonstrate comparable patterns. The number of Threads’ daily active users peaked at about 26.7 million a week after its launch on July 5 and progressively decreased to about 13.5 million by the end of the month.According to a digital data and analytics business called Similarweb’s survey of Android users, the number of daily active users on Threads’ Android app peaked at 49.3 million in early July and dropped to 10.3 million within a month, a decline of about 80%.

Tom Brady and Jennifer Lopez are two examples of famous people who joined the site before it was open to the public but have not uploaded anything since launch week. The YouTube celebrity MrBeast, who was the first user on Threads to amass 1 million followers, stopped posting around a month ago.

Navarra claimed that soon after joining, his activity on Threads rapidly decreased. The ability to search for posts and keep track of hot topics, both of which Meta has previously announced were in the works, he claimed, are still crucial elements that are lacking. Additionally, professional users would be more inclined to use Threads if they could schedule and earn money from their posts.

In an email, a representative for Instagram stated that the company is aiming to release new features as soon as possible.