Adidas sells the last Yeezy and concludes its association with Kanye West

Adidas revealed on Wednesday that it had sold the last pair of , which the popular company produced and manufactured in cooperation with Kanye West, now known as Ye, after the American rapper’s anti-Semitic comments sparked controversy.
Yeezy’s inventory «successfully concluded during the fourth quarter» and earned revenues of approximately 650 million euros (approximately $701 million), according to a statement in which the sports brand detailed sales and revenue statistics for the last three months of 2024.
In October 2022, the German firm ended a nearly decade-long partnership with Ye after the rapper made anti-Semitic and racial sentiments that it deemed «unacceptable».
Despite apologizing for the comments, Ye has lately became embroiled in another scandal after claiming to be a Nazi in a series of posts on the social networking site X, as well as selling Nazi swastika T-shirts online for $20 each on the day of this year’s Super Bowl game.