Apple is thinking of designing its CPUs with AI

Apple is thinking about designing its products with AI. In a private statement last month, Apple’s chief hardware technology executive expressed interest in using generative artificial intelligence (GAI) to speed up the design of the unique circuits that comprise its gadgets.

Speaking in Belgium while accepting an award from Imec, an independent semiconductor research and development organization that collaborates closely with the majority of the biggest chipmakers worldwide, Apple’s senior vice president of hardware technologies, Johny Srouji, made the comments.

Srouji detailed Apple’s evolution of proprietary chips in the speech, which Reuters was able to obtain on tape. These include the 2010 iPhone’s first A4 chip and the more recent chips that power Mac desktops and Vision Pro eyewear.

He claimed that using the most cutting-edge tools available to design its chips—such as the newest chip design software from electronic design automation (EDA) companies—was one of the most important lessons Apple had learned.