Spotify and Peloton collaborate to create a global platform for fitness content

With the announcement of a new fitness category partnership with Peloton Interactive on Monday, Spotify is expanding its reach beyond music and podcasts.

According to the firms, the agreement would integrate fitness content directly into Spotify’s current audio and video ecosystem, making over 1,400 Peloton classes accessible to Spotify Premium users in the majority of its international markets. Strength training, Pilates, barre, yoga, meditation, and more are among the services offered.

The agreement is a sign of both corporations’ strategic priorities, even if neither company mentioned financial terms.

For Spotify, the move represents a deeper expansion into wellness, opening up new engagement and monetization pathways beyond its core music and podcast business. Fitness content keeps users on the platform longer and creates opportunities to layer in subscriptions, advertising and creator-driven revenue streams, the company said in a release.

Spotify said more than 150 million fitness playlists are already active globally, with nearly 70% of Premium users reporting they work out monthly.