To improve its relationship with Latin America, Diageo places a wager on the 2026 World Cup
The FIFA World Cup 2026™ is not just a tournament. For Diageo, it has become a strategic platform to connect...
Diageo
For $2.3 billion, Diageo sells Asahi its interest in East African Breweries
The largest liquor company in the world, Diageo, agreed to sell Japan's Asahi Holdings its 65% share in East African...
U.S. spirits industry warns of “debilitating” European tariffs on whiskey
The U.S. spirits sector is bracing for fallout after the European Union targeted U.S. whiskey in retaliation against President Donald...
Following a lawsuit, Diageo terminated its 15-year collaboration with Diddy
Sean "Diddy" Combs and Diageo have severed their relationship, ending a successful 15-year collaboration that recently resulted in a racial...
