After its deal for Warner Bros. Discovery failed, Netflix will turn its attention back to content and advertising

When Netflix releases its quarterly earnings on Thursday—the streaming behemoth’s first results since its unsuccessful bid for Warner Bros. Discovery—investors will be looking for it to emphasize content expenditure and the expansion of its advertising business as major factors.

By purchasing Warner Bros., Netflix would have been able to acquire a portfolio of highly sought-after properties like «Friends» and «Game of Thrones» without having to make the expensive effort to create its own.

Instead, if the $110 billion purchase proposal is approved, Warner Bros. and Paramount Skydance will present the corporation with more formidable competitors.

According to analysts surveyed by LSEG, Netflix is anticipated to announce a 15.5% growth in revenue to $12.18 billion in the first quarter, with $634 million coming from advertising.

Some analysts speculate that the company’s March price increase in the US could result in an increase in its full-year revenue projection.

Additionally, the price increase might encourage more users to switch to its ad-supported tier, which still makes very little money.

Netflix’s stock has increased 26% since the firm withdrew from the $72 billion offer for Warner Bros., and it has increased 13% so far this year.