After the Warner Bros. debacle, Netflix expanded its share repurchase plan by $25 billion

Netflix announced this Thursday that its board of directors has authorized an additional share repurchase program worth $25 billion, thereby resuming capital returns following the streaming giant’s withdrawal from a $72 billion deal to acquire assets from Warner Bros. Discovery.

Its shares rose 1.5% in pre-market trading.

This new authorization is in addition to the repurchase approved in December 2024 and has no expiration date. As of late March, Netflix had approximately $6.8 billion remaining under its previous repurchase plan.

After the Warner Bros. deal was announced last year, Netflix’s stock dropped by almost 9%. However, since the firm withdrew from the pact in February, its stock has increased by almost 10%.

Netflix has undertaken a number of expansion measures in the two months since giving up on the Warner Bros. acquisition, such as the purchase of InterPositive, Ben Affleck’s AI-powered film technology business, pricing increases for US subscriptions, and the release of a kid-friendly gaming app.

In order to increase its ad-supported platform, which is thought to be essential for future income growth, analysts anticipate that the firm would emphasis on growth areas like advertising, live content, and sports.