Netflix’s ad-supported plan has 28 million monthly active viewers in Mexico
The ad-supported company is living a movie-like narrative. According to data released by the streaming service at Upfront 2026 in New York. Netflix reached a total of 28 million monthly active viewers (MAV) on its ad-supported plans in Mexico, a 16.67% increase over the 24 million viewers reported during the fourth quarter of 2025.
According to data released by the company, the streaming network attracted 250 million monthly active viewers globally, with 35 million MAV in Brazil.
The company’s success is fueled by content and quality, as evidenced by the introduction of fresh live sports programming and the variety of subscription plans available to consumers.
According to data presented at Upfront 2026, 60% of new Netflix subscribers use an ad-supported plan.
Netflix has persisted in developing its business plan. The firm introduced Netflix Ads Suite (NAS), a full advertising solution with exact data, smart targeting, and AI-powered creative formats, in Mexico in 2025. For the 12 countries where the ad-supported plan is available, it also has interactive advertisements during commercial breaks. That show up during the playback of audiovisual content (mid-rolls).
Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand are among the 15 new nations where Netflix’s ad-supported plan will launch in 2027. This will provide members with more cost-effective plan options and give advertisers more chances to connect with the company’s viewers.
Using of AI for a number of years
The company has been using AI for a number of years, and it is clear to users that their accounts differ from those of other subscribers. Since the company employs machine learning and this technology to provide individualized recommendations.
Investments made in the local market also reflect this interest. Between 2025 and 2028, Netflix plans to invest $1 billion in Mexico to create local television shows and movies, positioning the nation as a major center of Latin American creativity. In partnership with Mexican production businesses, this plan seeks to promote local talent, support the audiovisual industry, and create jobs.
Netflix prioritizes Mexico, especially its Ad Sales segment. «From a business standpoint, we have consistently increased revenue by more than 300% year over year, taking into account the number of users.»
