Mexico is one of Netflix’s top markets as it commemorates 15 years in Latin America

«Latin America was the first region for international expansion 15 years ago,» Ramos said, citing high-impact productions like the television adaptation of *One Hundred Years of Solitude*, the popular Mexican feature *Roma*, and the Argentine series *El Eternauta*. In an interview with EFE at the content platform’s Mexico City offices, he said, «Growth has been steady.

There is a level of sophistication among Latin American audiences, who watch content from all over.» If you look at the «top ten» lists, for instance in the case of Mexico. You can see that viewers are watching both distinctly Mexican stuff and content from other nations. He underlined, «It was the area that strongly suggested that local content would be a key component of our value proposition.

In this regard, Ramos cited the example of Club de Cuervos (2015)—Netflix’s first non-English language series produced in Mexico. Which broke the prevailing tradition wherein the only audiovisual content that «regularly traveled» was American.

For Ramos, one of Netflix’s goals is to challenge stereotypes and position Latin America as a key market.

«We need to move past the notion that Latin Americans are only capable of making telenovelas. All it takes is for someone to take a chance. The talent is there; the ideas are there. I refuse to believe that Koreans or the British can produce series like The Crown or Squid Game while we can’t produce series like El Eternauta or Senna—and we have proven that we can,» he stated.

Netflix began offering its content streaming services in Latin America in 2011.