Tesla will stop producing the Cybertruck after years of low sales

Elon Musk, the CEO of Tesla, stated on Friday that the company will phase out the Cybertruck entirely by the middle of 2027. After progressively reducing production at its Texas gigafactory. The futuristic vehicle, which was first marketed as a competitor to conventional pickup trucks, had consistently poor sales for years until this decision was made.
Musk said in a post on X that the company will be able to boost production of its recently introduced Cybercab. Which the entrepreneur has positioned as the focal point of Tesla’s robotaxi aspirations, by gradually winding down production.
Approximately the course of the week, his companies’ combined market valuation was expected to drop by approximately $370 billion.
The manufacturer’s Austin plant is the only known Tesla site capable of producing the specific parts needed for the massive, angular vehicle. However it was not immediately apparent if Cybertruck manufacturing will be transferred to another location or stopped completely.
In response to a user on X, Musk called the Cybertruck the «greatest vehicle Tesla has ever created» and called the model’s manufacturing run coming to an end the «end of an era.»
Cybertruck sales
In late 2023, the American electric vehicle company started shipping the Cybertruck to consumers. The company sold just 20,237 Cybertrucks in the United States last year. Which is 48% fewer than the 38,965 units sold in 2024, according to the automobile data platform Kelley Blue Book. Musk had anticipated 250,000 units sold annually when production started in 2023.
One of the model’s biggest clients last year was Musk’s business, SpaceX, which, according to its public records, bought $131 million worth of Cybertrucks from Tesla in 2025 at list price.
Musk’s decision to debut the Cybertruck in 2019 has generated controversy. Its angular form was ridiculed by pickup truck purists, and safety experts said it would be challenging to get certification for sale in important regions like Europe.